Color

Color

Our main brand colors are globally positive. The blue one is our core strong and intense color, but in regard to interfaces we use that color more as accents than dominant color. The dominant colors are white and gray.

Core brand colors

Smart Blue

#18CFF7

RGB (24, 207, 247)
CMYK (90, 16, 0, 3)
HSB (191, 90, 97)
Rich Black
#050505
RGB (2,4 207, 247)
CMYK (0, 0, 0, 98)
HSB (0, 0, 2)
Cultured
#F2F2F2
RGB (242, 242, 242)
CMYK (0, 0, 0, 5)
HSB (0, 0, 95)
White
#FFFFFF
RGB (2,4 207, 247)
CMYK (0, 0, 0, 0)
HSB (0, 0, 100)

Specialty

Smart Red
#F23918
RGB (242, 57, 24)
CMYK (0, 76, 90, 5)
HSB (9, 90, 95)
Smart Yellow
#FFC247
RGB (255, 194, 71)
CMYK (0, 24, 72, 0)
HSB (40, 72, 100)
Smart Green
#07C971
RGB (7, 201, 113)
CMYK (97, 0, 44, 21)
HSB (153, 97, 79)
Smart Sky

#75E2FA

RGB (117, 226, 250)
CMYK (53, 10, 0, 2)
HSB (191, 53, 98)

Neutral palette

Extented palette